Car companies raining discounts to lure customers

India: It’s raining discounts in Motown. Fighting sluggish demand and rising interest rates, car companies are doling out huge rebates to lure customers into their showrooms. In fact, the discounts are now no longer seasonal and continue right through the year.

Maruti Suzuki is offering a discount of up to Rs 47,000 under its ‘Freedom on Wheels’ package. Its top-selling hatchback Alto comes with a rebate of Rs 30,000 in August while the newly launched Maruti 800 Duo (the LPG variant) comes with a Rs 18,500 discount.

“We have increased discounts on our cars. Alto now comes with an additional exchange bonus of Rs 10,000 while the rebate on Zen Estilo has been increased by Rs 4,000 over July,” said an MSI executive. The South Korean car major, Hyundai Motor India, has launched ‘Freedom for Life’, offering customised packages of up to Rs 30,00 in rebates.

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