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Force Motors’ new SUV

In a departure from its focus on vehicles for rural and semi-urban markets the Pune based Force Motors is developing an all new SUV which is aimed at mainstream car buyers. The company hopes that this SUV can do for them what the Scorpio did for Mahindra.

Force Motors’ new SUV is scheduled for launch next year and the company is leaving no stone unturned and has roped in expertise from abroad to help engineer its flagship. Lotus Engineering, the legendary British firm are the specialists who are employed to hone the ride and handling.

Power will come from a brand new 2.2 liter engine which will be built under license from Daimler and the motor is expected to churn out a whopping 220 bhp. Foreign consultants are also working on minimizing NVH levels.

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Image Source : http://bit.ly/qbXW04

Prasan Firodia, MD in Force Motors says “the powertrain technology being offered would be best in the segment. The SUV uses a C-in-C chassis that’s been designed and developed in-house by Force Motors. We are very happy with the performance of our prototypes.”

Force Motors will build the SUV at its Pithampur plant where around Rs. 150crore has been invested in the project which will have an installed annual production capacity of 24,000 units.

The company has set up a new vertical for Research and Development, manufacturing, marketing & sales of the new SUV.

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