BMW India sees competition from Tata Motors - Jaguar Land Rover

An executive of the German auto major said, the introduction of Tata Motors owned Jaguar Land Rover models in India will certainly provide competition to BMW in the luxury car space including its X3 SUV which is planned to be launched in September.

When asked about JLR’s presence in the Indian market BMW India President Andreas Schaaf told, “It would be wrong if I say it’s not a competition. It’s certainly a competition.”

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He disagreed with the suggestion that Tata Motor has a better dealer network compared to BMW in India. He said “I would not agree with your statement that they have a better network.”

TM is aggressively pushing JLR models in India which is expected to heat up competition among the luxury vehicle market players like BMW, Daimler and Audi.

Recently PwC India Leader Abdul Majeed told PTI, “Tata Motors has a strong brand in India including in passenger and commercial vehicles segments and this will help the auto giant to take JLR forward.”

He also said, “Assembling the British marquee in India will give an advantage to Tata Motors to compete with other luxury car rivals. Jaguar Land Rover will have more demand in the market compared to other brands.”

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